Research on Competitiveness of China’s Social Commerce Enterprises Based on Macro- and Micro-Niche

Imbalance of development and resources allocation can emerge during the rapid expansion social commerce enterprises, which significantly reduces their competitiveness sustainability. In this paper, we put forward concept ecosystem propose a model composed macro-niche micro-niche to empirically analyze performance different enterprises in China. The results show that: (1) sharing e-commerce sub-industry is monopoly market while retail tends be perfectly competitive market; (2) Compared with using only or micro-niche, our shows more comprehensive insight enterprise competitiveness, provides better niche evaluation for other industries.